Click loves your curves
Published: Thursday, May 3, 2012
Updated: Thursday, May 3, 2012 01:05
“I think recent pop culture icons like Adele and Christina Hendricks from the hit television series ‘Mad Men’ have very openly shown us that there is nothing wrong with eating three meals a day and loving your curves,” Adam Myrick, co-owner of Click Boutique & Gallery, said.
By the end of the month, Myrick and his business partner Jason LeViere said they will expand their clothing assortment inside of Click, located on East Front Street in downtown Hattiesburg, to include smaller and larger sizes.
“Two phrases the Click girl lives by are, ‘Be true to who you are’ and, ‘Dress like you mean it,’” LeViere said. “We can’t tell customers that if we are only offering sizes small through large.”
Click will begin carrying size extra small in many of their retail clothing options as well as introduce a “Curvy Girl” line.
The lines that will encompass the “Curvy Girl” line are emerging designers based in Los Angeles.
“We are expanding our assortment to include a broader range in sizes,” Myrick said. “Our customers don’t have the same body type, so it’s important for us to have an assortment as diverse as the people who shop with us. We are excited to be debuting a few new lines that now come smaller for our petite customers as well as more flattering sizing for our curvy customers.”
LeViere said that it’s important for Click to offer a wide selection of products.
“We don’t want our boutique to feed into the stereotype that only one body type or size is beautiful,” Le Viere said. “At Click, we work with you to compliment whatever curves or lack of curves you are blessed with.”
Students were excited to hear about Click’s expansion in sizes.
Kayla Krieger, a senior marketing major, said that in today’s world, sizes are not true to fit any more.
“Sizes have shrunk in the retail world,” Krieger said. “Everything is made for thin, average height girls. If Marilyn Monroe were to go shopping today, she would have to shop plus size.”
Krieger said that she will definitely shop in Click’s “Curvy Girl” section.
“No one should have to be forced to shop in plus size sections in malls just because they have hips,” Krieger said. “I’m excited for Click to launch their new line.”
Courtney Cuevas, a junior engineering major, said she is excited to see the petite clothing options Click will have for sale at the end of the month.
“I’m 5’9” and 115 pounds,” Cuevas said. “It’s so hard to find dresses that fit because I’m so tall and slender. I shouldn’t have to belt every dress I wear because it doesn’t fit me in the waist. I’m excited to see what Click will offer for its petite customer base.”